Social
For us, the goal for your social media activity is simple, it should always be growth; growth in your followers, growth in your engagement, and ultimately growth in your sales. We can help you make social a powerful driver for your business.
Social media,
a business imperative
The key to successful social is defining your focus, strategy and brand voice. Our social media experts can transform your approach to enhance and enrich your brand’s presence online. We build brands driven by social insights, dynamic content and engaging conversions, that speak to your specific audience focus.
Success requires an effective strategy mixed with impactful creativity. If you’re looking for help, it’s probably one of a few challenges:
Unhappy with the quality of content
Aren’t seeing an ROI in social activity
Not growing visitors or winning enough work
Engaging content
Not only does content tone and length matter for each medium, but different audiences on different channels will react differently to the same post, so tailoring content to its broadcast channel is key.
Our team can guide you in planning and writing appropriate content to be circulated across your social channels, or even provide optimised content for you.
“Understanding what it is you want from a social media platform is going to be key in driving you into action. Before you think ‘how’, think about what it is you ultimately want to see from it”
Emma Smith,
Head of Social Media
Fireworx
Approach
We help businesses develop social media strategies to achieve their objectives.
Whether you just need steering in the right direction, or a full account take-over, we are here to help. This can be advice on using the right tone of voice for your brand, what the correct channels are for your target demographic, or simply setting an appropriate budget.
Channel approach
Social media platforms are a great place to develop dialogue with customers and prospects.
Make your social channels engaging and interesting. Don’t be afraid to break out of the mould and use a slightly more informal approach than in other channels.
Use your social channels to create awareness of your brand and demonstrate expertise…
But don’t expect to directly drive new sales. In our experience, social has more of a role in validating purchase decisions.
Speak to one of our friendly team
Our social media approach makes your social a powerful driver for your business.
We’ll provide an experience that will change your perspective on your social media approach, with practical ideas to improve your business.
1: What platforms to utilise
2: Defining your audience
3: A content strategy formula
Related content
